Prepared for Ed by Eric Berg, crush · Download the PDF
Proposal 212 · 19 October 202601 Where we started
What we built it around.
- 01
Whole Flower Organic CBD.
Your own line. Option 1 stands your 2 oz CBD Balm jar big on its own label teal, with Add to cart one click away and your four promises along the foot.
- 02
Each individual plant is tended with care and love.
From your About Us. Option 2 tells one season on your Camden farm in your own Farm Journal photos, from seeds in April to this year's harvest, ready to ship.
- 03
Harvested just before dawn, when the terpenes are strongest.
From your harvest post. Option 3 hangs your own cut flower from the headline over a Camden sunrise, with the balm, oil and flower on the horizon.
Proposal 212 · 19 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$2,500
The website
A new theme for your WooCommerce store: the homepage, shop pages, product pages and cart, built out from the top you've just seen, on your real balm, oil, flower and checkout. Live on your domain within a week of saying go.
- 02$140
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$350
A launch email
Designed and written for your customer list, so the people who already order from you hear about the new site from you.
- 04$350
A launch ad set
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$105
A phone receptionist, first month
From Whoever, our sister company: a voice assistant that answers your farm's phone line for you, so customers who'd rather call still get an answer, and every call becomes a short written record you can read after.
- 06$35
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 18 November 2026
- Bonus$180
Launch email setup
We set up the launch email in your store and line it up for your customer list, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in US dollars. Each value is our own price for that piece on its own.
Proposal 212 · 19 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and add us as a user on your WordPress site. Your live store won't change until you say.
- Days 1 to 7
We finish the site
We turn these pages into your WooCommerce theme. You see every page in a preview before anything goes live.
- Launch
It goes live
The new theme goes live on your domain, and the promo and launch email are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $2,500 |
| To start, when you say go (50%) | $1,250 |
| When the site goes live | $1,250 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $35/mo |
| Four animated promos a month, vertical and square | $425/mo |
| Two custom email designs a month | $280/mo |
| Twelve unique ads a month | $280/mo |
05 What you own
- The theme and every file, in your WordPress site and your name.
- Your products, orders, customers and checkout stay right where they are.
- No commitment on anything monthly. Cancel anytime; the theme stays yours.
add-on
Or all four, together
$565/mo$1,020
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $455/mo. No commitment, cancel anytime.
Proposal 212 · 19 October 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.
- 02
Is it secure?
Yes. The new theme is built lean, with no page builder and no extra plugins added, and we test it on a copy of your store before anything goes live. Your checkout and payments stay exactly as they are.
- 03
Who owns it?
You do. The theme and every file sit in your WordPress site, in your name. Your hosting, domain and checkout stay with you, and nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free, then unlimited changes are $35 a month if you want them, cancel anytime.
- 05
When do I pay?
Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.
Proposal 212 · 19 October 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 18 November 2026.
Your pick01Whole flowerSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co